Apple is gearing up for a massive assault on the music front, and a report from New York Post has suggested that Cupertino’s battle plan could include three big names as guest disc jockeys for a revamped iTunes Radio. Among the artists that Apple wants to snag as guest DJs are Drake, Pharrell Williams, and French disc jockey and record producer David Guetta.
According to music industry sources, the contract for “Started From the Bottom” rapper Drake alone is worth $19 million. Executives from Cupertino have been visiting record labels to make deals ahead of June 8’s WWDC keynote, when the company is supposed to announce the launch of Apple Music. The new service, rumored to be the new name for Beats Music, will supposedly bring together all of the best features of Pandora, Spotify, and YouTube.
From what we’ve heard, Apple Music will include streaming music and video, artist pages, a YouTube-style sharing section dubbed Apple Connect, and the refreshed version of iTunes Radio. Apple also wanted to include lyrics within the service, but hopes to get that feature for free. If the record labels have their say, though, Apple will either pay for the rights to use the lyrics or will have to leave them out.
Apple also wants to offer a three-month free trial of its new music offering, charging listeners $10 per month after that. Once again, however, Apple wants the labels to give it the streaming rights for free during that trial period. We’ll see how well that one goes over.
How much of this turns out to come to be depends on who blinks first, Apple or the record labels. We’ll provide full coverage of any announcements on June 8, 2015 during and after the WWDC keynote.