Small businesses can accept Apple Pay with the Square Reader
At the WWDC keynote on June 8, Square announced its most powerful card reader yet, one that will allow small businesses to accept Apple Pay and other payment methods that were once too expensive and too much of a hassle to manage. The new wireless reader enables any business with a tablet or smartphone to accept contactless payments like Apple Pay, as well as EMV chip cards.
“Apple Pay created an easy, fast, and secure payment experience for customers,” said Jesse Dorogusker, head of hardware at Square. “We want to make it easy for every type and size of business to accept Apple Pay with our latest Square Reader, the most powerful and affordable contactless and EMV reader on the market.”
Previously, being able to take Apple Pay or other contactless payment methods meant shelling out hundreds of dollars for bulky hardware and signing stringent, binding contracts. Square says that its new card reader does away with all of that, costing just $49 that is refunded out of the business’s first $49 of card processing fees. Plus, businesses are not tied to lengthy contracts and can end service anytime they want.
Square has begun pre-orders for the new reader on their Web page, and will begin shipping the device in fall 2015. Seeing Apple Pay come to Square is definitely good news for the small business, since it will make it easier to accept all forms of credit card payment with ease and without hefty investments and elaborate, confusing contracts.
