Apple’s retail stores are a great place to try out Cupertino’s products, but let’s face it, there just aren’t enough of them to make it easy for everyone to go in. That’s one reason behind Cupertino’s alliance with electronics retailer Best Buy, and that relationship is growing. This is especially true with Best Buy’s sales of Apple Watch.
Strong demand for Apple Watch
Best Buy CEO Hubert Joly said, according to an article on Fortune, that “Demand for Apple Watch has been so strong in the stores and online.” The original plan was for Best Buy to roll out the wearable device to 300 stores by the holiday season, and they started carrying the smartwatch in August 2015. That’s changed, though, and the retailer now expects to be selling Apple Watch in all of its 1,050 stores by the end of September.
Stronger relationships with Apple
Joly also said that Best Buy’s relationship with Apple is deepening in other ways. The retailer’s Apple shop-in-shops at 740 stores are getting a facelift with new fixtures and more display tables, and Best Buy will soon begin selling AppleCare product service and support. Finally, the retailer will begin testing out being an authorized service provider at 50 stores.
Better options for sales and support
I definitely welcome the increased partnership between Apple and Best Buy. While the closest Apple Store is an hour’s drive from me, I have two Best Buy stores within twenty minutes and one of them is within walking or bicycling distance. If I can stop by my local Best Buy to get my AppleCare support or repairs on my iPhone, iPad, or MacBook, that would definitely help. I’m sure that’s the case for many of you, too.
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