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Behind the record iPhone 6s and iPhone 6s numbers

Behind the record iPhone 6s and iPhone 6s numbers

September 28, 2015

In just three days from the launch of the iPhone 6s and iPhone 6s Plus, sales of the new handsets have already broken the previous record. Cupertino announced opening weekend sales of more than 13 million new iPhone 6s and iPhone 6s Plus models. Apple CEO Tim Cook explained how favorable the customer response has been to the new devices.

Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history. Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.

On that date, Oct. 9, the iPhone 6s and iPhone 6s Plus will launch in 40 additional countries, including Italy, Mexico, Russia, Spain, and Taiwan, with Cupertino planning to have the devices available in more than 130 countries by the end of the year.

If you’ve ordered your iPhone 6s or iPhone 6s Plus but have not yet received the device, Cupertino is suggesting that you check the Apple Store app or Web page to get updates on estimated delivery dates. While supplies of the iPhone 6s Plus were constrained due to backlight module shortages, Apple is working with additional suppliers to improve the delivery timeframes.

In spite of the increased sales, an analysis from Fiksu shows the iPhone 6s lagging behind adoption of the iPhone 6 a year ago by almost 40 percent. The numbers demonstrate adoption of the iPhone 6s at 1.1 percent, compared to 1.8 percent for the iPhone 6 during the same timeframe in 2014. The iPhone 6s Plus is showing an identical adoption rate compared with the iPhone 6 Plus from last year, at 0.3 percent.

Image credit: Fiksu

Image credit: Fiksu

It’s great to see the sales figures for the iOS handsets continuing to rise, but the numbers don’t seem quite as impressive as maybe they should be. When the iPhone 5s and iPhone 5c debuted, launch sales almost doubled year-over-year, going from 5 million to 9 million in the opening weekend. The iPhone 6 and iPhone 6 Plus broke that record, selling 10 million handsets in the first weekend, and Cupertino’s ability to exceed those numbers demonstrates that demand for new iOS-based handsets isn’t showing any sign of waning, but it isn’t growing by leaps and bounds, either.

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