I might criticize the Amazon Dash Button, but it’s not because I think it’s a horrible idea. I just think the buttons themselves are too obviously branded. In tandem with the Amazon Dash Button, though, is a service that can be built into smart appliances and other Internet of Things devices that I can get behind. The service is called the Amazon Dash Replenishment Service, or DRS, and it’s nothing short of brilliant.
Amazon is working with manufacturers like Brita, Oster, GE, Samsung, and many others to bring devices that will automatically order the consumables that are needed for them. For example, there is a Brita Water Pitcher that automatically orders additional an additional filter when its time for the existing one to be replaced. Several new manufacturers have recently come on board with DRS, and Amazon’s vice president of Amazon Devices, Peter Larsen, describes how convenient the service is:
We are excited to introduce 11 new device makers—General Electric, Samsung, Gmate, Oster, August, and more—to the Dash Replenishment Service program. Dash Replenishment Service adds convenience and ease for both customers and device makers alike. Customers don’t have to do anything—they can simply rely on the connected device to automatically reorder the consumables that keep their homes running smoothly. For device makers, DRS makes it easy to add re-ordering functionality to their devices to deliver a helpful and differentiated experience for customers.
Whirlpool’s new smart top-load washer and dryer will be able to anticipate when laundry supplies are running low, and provide automatic ordering of your favorite detergent and fabric softener through DRS. Brother and Samsung printers will measure your ink and toner levels, ordering new supplies when needed. The Gmate Smart Blood Glucose Meter not only connects to your smartphone for checking your sugar levels, but it automatically orders new test strips when you’re running low.
There are plenty more products coming to market using the Amazon Dash Replenishment System, encompassing everything from pet food to coffee beans. Honestly, I don’t want to have to press a button to order more Purina Puppy Chow for my dog, Chewbacca. I want a food bowl that automatically detects when Chewie is almost out of food and then orders a new bag.