Adobe Photoshop Lightroom programs for iPhone and iPad used to be the kind of apps that were free to download, but you could only use for a limited time without purchasing the desktop software or a subscription to Creative Cloud. With the latest updates to Adobe’s suite of iOS apps, though, that has completely changed.
Adobe Photoshop Lightroom for iPad, as well as the comparable app for the iPhone, are now free to use for as long as you like, assuming you only want to edit the images on your iOS device and not sync to your PC or Mac. Tom Hogarty, Adobe’s director of product management for digital imaging, told TNW, “We’re seeing alot of people come in first on Lightroom mobile, so now we’re allowing people to use it locally on their local assets, their local photos and videos on their phone and tablet for as long as they like.”
There is a growing crowd of smartphone photographers who don’t use the desktop at all for photo editing, so Adobe is clearly transitioning the target audience of the Lightroom mobile apps in the right direction. Hogarty recognizes this, pointing out:
More and more people are adopting the phone as their primary camera, taking the DSLR out less and less, and we’re seeing the same thing with the use of Lightroom. Some users are creative pros who are aiming for efficiency, but many others are just consumers who love photography.
Making Lightroom mobile free for unlimited use on our handsets is definitely a good move. The product is very robust and powerful, and brings a wealth of image processing tools to the iPhone and iPad. Supporting the smartphone photography hobby and industry promises to bring the artform to new heights, and I look forward to seeing what people do with the power of Lightroom.