How many Apple Music subscribers paid to keep listening?
Now that the first free trials of Apple Music have ended, how many customers are subscribing to the streaming service? Cupertino still isn’t revealing the numbers, but a new survey offers a hint of interesting results. The statistics are from a Wristly survey of 1,350 Apple Watch owners between Oct. 6 and Oct. 9, so it’s not exactly scientific data or reflective of the full market for the streaming music service. As Fortune’s Philip Elmer-DeWitt writes, “Still, the findings are interesting.”
Of the respondents, 20 percent of the Apple Watch owners who tried the new streaming music service had decided not to subscribe. On the other hand, 48 percent of the ones who did take advantage of the free trial were either still in their first three months and planned to subscribe, had already purchased an individual subscription, or had bought or joined a family plan.
Image credit: Fortune
Almost half of the Apple Watch owners polled had tried the service and decided to stick with it, with just 29 percent not trying it and a fifth of those who did take advantage of the trial opting out of the subscription. We know from Apple’s previous statements that the service had 11 million subscribers in August, but nobody’s saying how many of those stuck around after their free trial. We won’t know those real numbers, paid subscribers, until Apple unveils them, possibly during the third-quarter earnings call.