Facebook recently announced that it will make it easier to discover and share music through the social media network. There are already multiple apps that will allow you to share links to songs on your Facebook timeline, but this new feature will showcase a new post format called “Music Stories.”
In a Music Story, people will be able to listen to a 30-second preview of the song or album you share, right on the Facebook app in iOS. Depending on the source of the link shared, the preview will be streamed from either Apple Music or Spotify, and an option will be provided to purchase the track or album or save it from the respective streaming service.
Michael Cerda, director of product at Facebook, explained the rationale behind adding this new feature.
There are few things people love more than music. People find out about it from artists and friends alike, and they love to share their discoveries. Today we are enabling better music discovery and sharing on Facebook.
New options for discovering music are always welcome, in my book, and this one looks better than most. I like the fact that Facebook is integrating with both Apple Music and Spotify, and the social media giant says they are exploring options to partner with still more services. I second Cerda’s hope that “by making this experience better, artists will share more, friends will share and engage more, and music will become a better part of the Facebook experience overall.” Sharing YouTube videos is nice and all, but I really prefer to give my friends and family a way to purchase the music for themselves.