The problem most messaging apps have is that if you’re trying to plan things out, such as arranging a lunch meeting, you have to bounce back and forth between your conversation and your calendar. A startup created by Silicon Valley veterans who have worked on some of the world’s most recognizable tech products, including the iMac, iPhone, Photoshop, and the Nest Thermostat, are aiming to revolutionize messaging with Cola.
All the convenience of messaging, plus the interactivity of an app
Cola was created to combine the ease and immediacy of texting with the precision and interactivity of an app. Using “Cola Bubbles,” users can get real-time interactivity within the conversation thread. Instead of sending out a batch of text messages to figure out when people can meet, where they’d like to eat, or what time they’ll be arriving, they can just send up a Cola Bubble with options that can be seen and tapped.
Cola Bubbles are live, interactive messages that deliver constantly updated information, like flight tracking or everyone’s location. They also allow you to access rich, app-like functionality directly within the conversation, such as selecting what time you can meet or which restaurant you prefer to eat at.
A platform for other developers
The team behind Cola have developed a framework that will allow developers to create their own Cola Bubbles. This can bring new, more interactive experiences into text conversations and extend the functionality of existing apps and products into Cola.
Ready for beta
Cola hasn’t arrived on the App Store yet, but it is available for beta testing. If you want to get in on the action, you can visit Cola’s Web site to sign up for early access to the app. Cola is currently built for iOS, but it can interact with other mobile operating systems through text messaging and a Web interface.