Microsoft wants to increase the usage of its search engine, so Redmond has pushed out a completely revamped version of Bing – search across apps and web for the iPhone on the App Store. The latest software features new branding on the Home screen and a matching refresh to the user interface. Microsoft has also taken advantage of iOS 9’s deep linking capabilities in some nice ways.
Redesigned from the ground up
The Bing interface has been reconfigured to be more one-touch friendly, with search silos nestled under a dedicated menu that you can access by swiping upward from the bottom. There’s just a single tap to see restaurants, movies, images, videos, and maps, plus deals and attractions near you.
Get the answer right away
When you search for something, you want answers quickly. Bing for iPhone delivers that, giving you the most important information from familiar choices at the top, along with links to apps to help you get to even more information quickly and easily. Bing for iPhone is using iOS 9’s deep links here, so you can readily open up the YouTube page for that artist you searched for. One other really nice feature is that Bing for iPhone now supports scanning QR bar codes.
Built in media player
Want to watch a movie trailer? You can do that straight from within Bing, now, without having to switch apps. Search results for movies will also include their Rotten Tomatoes and IMDb ratings, so you can get the information you need when you need it. You can also find songs and enjoy them right inside Bing for iPhone, or with your favorite app.
Getting Bing for iPhone
Bing – search across apps and web is designed for iPhone and iPod touch, and requires iOS 8 or later. There is a separate iPad app, but it has not been updated as of the time of this writing. You can download Bing for your iPhone for free on the App Store, without any ads or in-app purchases.