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AT&T is bringing back unlimited data, but there's a catch

AT&T is bringing back unlimited data, but there's a catch

January 11, 2016

The long-mourned death of AT&T’s Unlimited Data offering is coming to an end, but only if you subscribe to both television and cellular service from the carrier. In a recent announcement, AT&T unveiled a new unlimited wireless data offer for its new and existing television subscribers. Whether you subscribe to DirecTV or U-Verse, you qualify for the plan.

The new AT&T Unlimited Plan includes unlimited data, talk, and text. It costs $100 per month for the first device, with additional lines coming in at $40 monthly. If you have three lines with the Unlimited Plan, you can add a fourth device at no additional cost, the carrier states. Of course, proving once again that unlimited might not mean what you think it does, AT&T reserves the right to throttle data speeds after 22 GB of data usage on a line in a particular billing cycle.

AT&T says that the new plan is “the first of many integrated video and mobility offers the company plans to announce in 2016.” For wireless subscribers who don’t currently have a television plan through AT&T, the provider is offering a year of DirecTV’s starter package at $19.99 per month. After the first year, the price goes up to at least $49.99 monthly, and you have to agree to a 24-month agreement for the service.

While I like the fact that AT&T is bringing back an unlimited data plan, I don’t like the fact that it’s tied to either DirecTV or U-Verse. If you’re going to offer unlimited data, make it available to all of your subscribers, not just people who bundle.

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