Hotelbrand

HOTELBRAND, the first and only platform that suggests the best selling price for your rooms, day after day, for a year!

Hotelbrand is a tool that caters to accommodation operators (hotels, b & bs, holiday homes and so on) to allow them to optimize room prices.
It is therefore a tool for the Revenue but it is not like all the other tools for the Revenue that are in circulation! We start, in fact, from an idea of ​​a completely different price: in our opinion the room rates should not be defined only on the basis of management costs, but above all on the basis of the actual market demand and the perception that users have of your structure.
In other words, the price must be defined based on how much your customers are really willing to spend on that particular date to stay with you.
HOTELBRAND IS BASED ON WHICH LOGIC

• Analyze the reviews published on OTAs by your customers;
• Do SWOT analysis of your strengths and weaknesses;
• Compare your reviews and your strengths / weaknesses with reviews and strengths and weaknesses of your competitors.
Through this analysis, Hotelbrand therefore helps you to answer the following questions:
1. Why should a user choose me over a competitor?
2. What price are users willing to spend to stay at my facility?
The aim of course is to sell your rooms better and always have an optimized price that gives the customer the feeling of having paid the right price.
Have you ever noticed how sometimes applying a too high price causes an increase in customer expectations, ending up having negative repercussions on reviews?
Or have you ever sold yourself at too low a price when your customers would have been willing to pay a lot more to stay in your destination even though they are not under date?
Hotelbrand is therefore based on a completely different price logic that allows you to no longer have this type of problem!
HOW HOTELBRAND WORKS

In the case of reviews, it is not limited to detecting the scores (brandscore) reported in general but also analyzes the texts assigning to each a polarity (positive or negative review) based on the content.
We also take note of the pressure data of the destination, that is, how much demand there is in the structures of your locality on the considered date, taking into account also other factors such as the weather and the events scheduled in that period.
All these elements are processed within an algorithm developed by us which finally provides you with the ideal selling price for that night.
WHAT IS OUR PHILOSOPHY
We believe that the sale price of a hotel (or a B&B) cannot be defined only on the basis of factors such as the costs or the number of rooms left, such as for example for the airlines that offer more rates at the beginning low then, under date, raise the price.
In choosing a hotel weigh, in fact, very different factors than those of a flight, so it is important to know first of all what is the opinion that guests have of you and how much your customers are willing to spend to stay at your facility.
Not only that, a customer who realizes he has spent the right price will also be much more inclined to write a positive review and above all to return to you a second time, becoming a loyal guest. On the contrary, a customer who feels they have paid more than they should hardly leave a positive feedback and / or return to your facility a second time.
Not to mention that everything that contributes to increasing your reputation (positive reviews and word of mouth) also helps to increase your sales price in the long run, thus maximizing your profits.