THE TOUR DE ROMANDIE IS A MAJOR CYCLING EVENT BENEFITING A SWISS AND INTERNATIONAL AUDIENCE
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THE TOUR DE ROMANDIE IS A MAJOR CYCLING EVENT BENEFITING A SWISS AND INTERNATIONAL AUDIENCE.
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THE TOUR DE ROMANDIE IS A MAJOR CYCLING EVENT BENEFITING A SWISS AND INTERNATIONAL AUDIENCE.
It brings together in a single entity all French-speaking cantons and represents a powerful vector of promotion for French-speaking Switzerland. It offers both fascinating sporting entertainment for the public and superb images for TV viewers.
The Tour de Romandie is unique and acts as a link between several regions that identify with this event.
Its key values – a prestigious and legendary cycle race, a promoter of cultural and tourist development – give it an important position in the international cycling calendar and accentuate its interest among the media. In 2006, this event received the “UCI Pro Tour” label of excellence, which becomes the “UCI World Tour” in 2011.
The Tour de Romandie, a stage race for cyclists, was founded in 1947 to celebrate the 50th anniversary of the Swiss Cycling Union. The first edition of the Tour brought together 40 riders divided into ten teams. At the time, only 4 stages featured in the programme and the total distance covered was 755 kilometres!
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