You are using an outdated browser. Please upgrade your browser to improve your experience.

Emotional Start to Apple's iPhone X Event

The People Behind Apple
September 12, 2017

Today’s Apple event at the Steve Jobs Theater started with an emotional tribute to its name sake, the late Apple co-founder. More emotional still, it included words from Jobs to begin the event.

Apple CEO Tim Cook continued the introduction by discussing the opening of the Apple Park Campus. From there, Angela Ahrendts, Apple’s senior vice president, Retail discussed the latest news about Apple retail stores.