![Former Apple Executives Launch Caffeine.tv, Similar to Twitch](https://springboard-cdn.appadvice.com/apptributes/us-east-1%3Abfb2b99c-2610-46ab-a637-a8af054b2b3e/1517417961235_caffeine_tv-xl.jpg)
Former Apple Executives Launch Caffeine.tv, Similar to Twitch
January 31, 2018
There's a new social gaming broadcast service now available called Caffeine.tv. Created by former Apple executives, the service allows users to watch and broadcast games and other entertainment across multiple platforms, including iOS, macOS, and PC.
![Caffeine TV: Watch Live Sports](https://developer-uploaded-assets.s3.amazonaws.com/apptributes/us-east-1%3Abfb2b99c-2610-46ab-a637-a8af054b2b3e/1517418228753_xbb.jpeg)
Founded by Ben Keighran and Sam Roberts, Caffeine is being described as Amazon’s Twitch platform, “only easier, safer, and more social.” Besides broadcasting games, the service will also offer entertainment and artistic content.
According to Keighran, CEO of Caffeine.
I left Apple to create a company that would fundamentally change the way we create, consume, share, and monetize live content. Our goal was to re-imagine every aspect of live broadcasting -- ignoring the good things we could do and focusing on the really great things instead. We are committed to building the best experience for creators, giving them everything they need, from the broadcasting software all the way through to how the audience discovers and enjoys their content. We have put together a world-class engineering and content team that will transform the way the world thinks about live broadcasting.
Caffeine.tv looks promising and it will interesting to see how it develops over time. You can download Caffeine.tv from the App Store and visit Caffeine.tv on your Mac or PC.