Following reports by The New York Times and The Wall Street Journal, another high-profile publication has chimed in regarding the rumored Apple smartwatch.

Now, Bloomberg reports that Apple has a team of around 100 product designers working on the so-called iWatch.

According to Bloomberg’s insider sources, James Foster, Apple’s senior director of engineering, and Achim Pantfoerder, another manager, are said to be involved in the company’s plans to launch a wristwatch-like device:

The team, which has grown in the past year, includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private.

Both the New York Times and The Wall Street Journal, in their respective reports, claim that Apple is “experimenting” with designs for the iWatch.

But according to Bloomberg’s sources, the purported size of Apple’s iWatch team suggests that Apple is already “beyond the experimentation phase” in the device’s development.

If this turns out to be true, then the iWatch might just give the Pebble, the Cookoo, and other available smartwatches a run for their money in the very near future.

Photo: iWatch concept by Yrving Torrealba