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Developers Protest King’s ‘Candy’ Trademark By Creating Some Sweet Games

A group of developers are fighting back against social gaming company King and its trademark of the term “candy.” As you know, King is behind the hugely successful Candy Crush Saga game in the App Store. Recently, after a trademark request was approved in Europe and submitted in the United States, King is asking developers with the term in their title to remove the app. If the developer doesn’t want to do that, they need to prove that their game doesn’t infringe on the trademark. To protest, the Candy Jam website is now asking developers to make a candy-themed game and submit it by Monday, Feb. 3. Along with the word “candy,” the contest is asking developers to use “scroll,” “memory,” “saga,” “apple,” and “edge.” The site says it is starting the protest “because trademarking common words is ridiculous.” Some of the already submitted games include Candy King – Cease and Desist Saga, Don’t Let the Candies Crush You!, and LSD Laser Unicorn Flippin’ Candy Adventure. For more information, visit the Candy Jam website here. For other app news today, see: Human 2.0 Features Indoor Activity Tracking, Improved Detection System And More, MarcoPolo Ocean Offers A 'Digital Sandbox' Adventure For Younger iDevice Users, and Fuzel 2.0 Introduces First Ever Animated Photo Collage Creation Tool For iOS.
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