Update: Apple has confirmed the purchase, issuing its usual response to TechCrunch: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Apple has just made another interesting acquisition. According to TechCrunch, the latest company purchased is LuxVue Technology.

While not much is known about LuxVue, it reportedly focuses on power efficient displays. Here’s more from the report:

Because the company as working on mirco-LED displays, this could mean that the technology could be integrated into Apple’s hardware for better battery life and screen brightness. VentureBeat reported last year that the company has filed several patents on micro-LED technology. At Disrupt SF last year, KPCB partner John Doerr briefly talked about LuxVue’s technology, which he said had “a technical breakthrough in displays.”

The company’s technology apparently interested Apple, who is always looking for more ways to make its hardware power efficient. That’s especially true with the iPhone, as the next-generation handset is rumored to feature a larger, 4.7-inch screen.

LuxVue displays could even appear in a future edition of the long-rumored iWatch.

For other news today, see: Don’t Expect To See The iWatch Or Revamped Apple TV Unveiled At WWDC 2014, Apple Launches New ‘Best Of April’ Section On The App Store and Is Apple’s iPhone Soon Coming To T-Mobile’s MetroPCS Prepaid Brand?