Messaging is all the rage nowadays, what with the popularity of such apps as Line, WhatsApp, and Facebook Messenger. It’s hardly a surprise, then, that one of the most prominent social networking sites today has jumped on the messaging bandwagon.

I’m referring to Pinterest, which has just launched its very own messaging feature:

Every day, people send more than two million Pins. Sending a Pin is a great way to let someone know you found something they’d love. We wanted to make it easier for you to have a good old fashioned conversation about those Pins. So now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back!

Available now on the Pinterest website and the official Pinterest app for iOS, the new messaging feature is touted as a great way to plan projects, exchange ideas, and share discoveries around images “pinned” on Pinterest. This much is evident in the rather excellent video released by Pinterest to promote the feature (set to Kishi Bashi’s “Philosophize In It! Chemicalize With It!,” which was recently used by Apple itself in one of its promo videos):

If you can’t see the video embedded above, please click here.

Compatible with iPhone, iPod touch, and iPad running iOS 6.0 or later, the new messaging-enabled version of Pinterest is available now on the App Store for free.

The updated app also features a new scroller for quickly finding boards and easier pinning right from the camera roll.

For information on several of Pinterest’s previous major updates, see also: Pinterest’s Latest iOS Update Adds A New “Guided Search” Feature, Pinterest For iOS Has A Valentine’s GIF For You, and Pinterest For iPad Redesigned For iOS 7, Updated With Secret Boards And Other Features.