June 12, 2014
Apple has just posted a new video on its official YouTube channel showing its preparations for the grand opening of its new retail store in Omotesando, Tokyo. At just under a minute, the video is quite short. But it does a good job of showing the excitement of Apple staff and fans alike ahead of the opening of the store, which is scheduled for Friday, June 13. Take a look: If you can't see the video embedded above, please click here. Located in the Zelkova tree-lined avenue of Omotesando, the new retail store is noted for the eco-friendly efforts put into its construction by the Cupertino-based Apple. "In an attempt to control the temperature inside the upcoming Apple Retail Store, Cupertino’s architects and designers came up with a novel curtain for the building’s glass, sun-facing wall — one made out of vines and leaves," my colleague Joe noted in his report yesterday. "The effect is impressive, while also saving Apple from having to spend money installing and running air conditioning units. Of course, this goes towards reducing Cupertino’s carbon footprint, too." Apple has two other retail stores in Tokyo and five others across Japan. Apple's video for its Omotesando retail store, by the way, is set to the song "Philosophize In It! Chemicalize With It!" by the Japanese-American singer and multi-instrumentalist Kishi Bashi.