ReachApp

> More Insight for Marketing & Advertising: ReachApp estimates the Total Reach of your future marketing campaigns. It takes Overlap into account. See below for all 33 Touch Points and Media in this awesome app.

> More Sales for Media: ReachApp supports you selling advertising space in your medium.

ReachApp is very easy to use, for example in strategic or creative meetings:

Manual
1 For the Touch Points you want in your plan you can input reach. Use the slider for this (per 5%). If you want a more precise way to input, tap on the reach number for a Touch Point. This will show an input form.
2 After any input you see the results immediately on top of the plan.
3 If you are happy with your first inputs, create a better overview with the filter button.
4 You can sort using the sorting button

ReachApp works for traditional and digital media, as well as other Touch Points like Promotions, Experiential, PR, Packaging etc. In total there are now these 33 Touch Points / Media to select from:

1. Advocacy,
2. Ambassador,
3. App,
4. Asset,
5. Cinema,
6. Console/Game,
7. Direct Mail,
8. Display,
9. Door Drops,
10. E-Mail,
11. Event,
12. Experiential,
13. Internal / Employee,
14. Loyalty / CRM,
15. Magazines,
16. Mobile,
17. Newspapers,
18. Outdoor,
19. Packaging,
20. PR,
21. Promotion,
22. Radio,
23. SEM,
24. SEO,
25. Social,
26. Sponsorship,
27. Shopper,
28. Television,
29. Trade Fair,
30. Video On Demand,
31. Viral,
32. Website,
33. Word Of Mouth

Use it when you are an

- Advertiser,
- Marketeer,
- Agency,
- Media Owner,
- Media Sales,
- Student,
- Data Supplier,
- Other, interested in or using marketing communications.