I love TED talks. If you add to it that I just cashed out almost a thousand dollars on an iPad this morning; the publication of Simon Sinek's talk about why do people buy Apple products couldn't come at a better time.
Check it out and tell us what you think (iPhone version link):
In my opinion, he has some good points. I don't believe however that he's right about the design part. Other tech firms are unfortunately not capable at the moment of designing products as easy to use and good looking as Apple.