eBay has acquired RedLaser - a leading barcode-scanning iPhone application, and is offering it as a free standalone app which is available to download now.
With over two million downloads, RedLaser is the top-selling iPhone barcode-scanning application for comparison shopping.
By simply pointing your iPhone's camera at a barcode, RedLaser scans what it sees and searches the internet for the cheapest place to buy the scanned item. You can check out the app in action in the iPhone 3GS commercial below.
Meanwhile, here's what eBay said regarding the acquisition in its press release:
With RedLaser’s innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers will be able to list their items faster.
The company also hopes to integrate RedLaser's technology into its suite of mobile shopping and selling apps. The move would undoubtedly make finding eBay-listed items a whole lot easier.
You can check out eBay's full press release regarding the takeover here - and don't forget to let us know what you think in the comments box below!
