iPads Covered With Flash Ads?
The lack of flash on the iPhone and iPad has also meant freedom from pop-up and pop-over ads hocking comedies and Chryslers, but that all may come to an end soon. A new partnership just announced between Adobe and Greystripe means that websites will convert flash video to HTML5 on the fly so you don't miss out on this exciting content.
While at first glance, you may be thinking "now I can get all the great flash content I've been missing" but Greystripe makes it clear on their site that they aren't trying to help you see 30 Rock, they are trying to make sure you don't miss out on any ads.
Will it even work? Will the mighty Steve simply push an update that blocks this? Apparently we will find out later this year. the real question is, why create something in flash, then use an add-on to make it work in HTML 5? Is this is Adobe's only hope to expand the lifespan of Flash and it's developer community until they can produce HTML 5 development tools? While this partnership may benefit the Flash community and a few advertisers, it seems like nothing but a negative for the millions of iPhone, iPad and iPod touch users.
For full details, see the press release here.