AntennaGate: The Surprising Data Behind The "Death Grip"
by Joe White
July 16, 2010
Speaking onstage at Apple's "AntennaGate" Press Conference, Steve Jobs has just revealed the interesting data behind the well-publicized iPhone 4 antenna issue.
After explaining that all Smartphones have "weak spots", Steve went on to tell us that a minute 0.55% of iPhone 4 owners were bothered enough by the "antenna issue" to call up AppleCare to discuss the problem. Which means that out of the 3 million iPhone 4 owners out there, only 16,500 phoned AppleCare about the issue.
And what's more, only 1.7% of AT&T iPhone 4 owners returned their phones. Pretty small, don't you think? Well, it seems even smaller when you compare it with the initial return rates for the iPhone 3GS - which was 6.0%. This means that the return rates of the iPhone 4 are one third of the return rates of the 3GS, laying further discredit to the belief that iPhone 4 owners are disappointed with their handsets. So only 51,000 AT&T iPhone 4 handsets had been returned to Apple at the time of the "AntennaGate" Press Conference.
Lastly, Steve finished the data section of his presentation by telling the audience that the seemingly-unusable iPhone 4 drops less than one call per 100 calls when compared with the 3GS. Less than one. Which is absolutely nothing.
So here's the data Steve has just presented:
- AppleCare data = 0.55%. Just 16,500.
- AT&T return rates = 1/3 of 3GS. 51,000.
- Drop calls = < 1 more per 100.