Since Apple has historically been a provider of hardware and software,, they have had no need for a massive data center. With a data center of this size, Apple could stream every movie and TV series made in the last 50 years. Video on HDTV's While Apple has had the Apple TV set-top box for about three years, the $229 price and inability to stream content have held the device back from wide adoption. Competing devices like the Roku and the upcoming Google TV both price the hardware at around $99 meaning Apple would need to hit a similar price point. As seen on news sites such as Wired, Apple is rumored to be planning a revised and simplified box that would run iOS. This would lower hardware costs as well as make the device much easier for both Apple and the consumer to adopt. An app for streaming video on the iPad would be the same app for streaming video on the TV. If Apple were to make a device like this, they would likely need a remote that is complex, but elegant and simple to use. It is very possible that the tiny touchscreen seen on MacRumors.com recently, is meant to be the heart of this remote. A touchscreen like this could act as a click wheel for browsing titles, then change to playback controls once the title starts.NewTeeVee.com is that Apple will change to a "rentable" format where you can watch an episode for $0.99, as long as you finish it within 30 days. This is similar to what Apple did with their movie content in 2009. The longest standing rumor, as discussed on AllThingsDigital, is that they will go with subscription pricing. Subscribers could access hundreds of episodes from multiple sources for $30 a month, with the possibility of premium content at an additional fee. With subscription pricing, Apple could position themselves as a real competitor against cable TV and satellite networks. Seamless viewing Lastly, since Apple is a dominant force in so many form factors, they would want the user experience to be the same across the iPhone, iPad, Mac, PC and TV. One way to accomplish this is by creating a service that keeps a list of your media, what you last watched and what you plan to watch next. To that end, there is a patent submitted by Apple for syncing media across the Internet, as seen on PatentlyApple.com. This patent was filed in 2009 and shows that Apple is clearly thinking about how to keep media and media states synced between devices.
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July 13, 2010
LaLa.com in December of 2009, then shut it down at the end of April 2010 with no real explanation given. It is very possible that it was shut down so the former company's engineers could go to work on merging LaLa's streaming services with iTunes. Storage and Bandwidth While Apple currently has two data centers, with it's newest one being about 100,000 sq. ft., they have been hurriedly building a new "secret" 500,000 sq. ft. data center in rural North Carolina. In an article on DataCenterKnowledge.com, they even have an aerial view of this massive structure: