The Washington Post Promotes Their App With Bob Woodward
November 10, 2010
Recently, we profiled the The Washington Post for iPad app. Now, a new video has emerged which is funny for techies and iPad novices alike. It advertises the app using its most famous journalist to make a point: we get it, print journalism is dying.
The video shows The Washington Post's acclaimed journalist Bob Woodward (of Watergate fame) seeing first hand how easy it is to use his publication’s new app. Of course, things don’t go well for the Washington "old hand.” Woodward has no clue how to use the app let alone the iPad.
Take a look:
This video shows how one newspaper is reacting to the mobile information age. By using comedy, The Washington Post recognizes its future is tied heavily to devices such as the iPad, and not to print journalism.
