In Appeal To Apple, "Pay-Per-Install" Provider Tweaks Program
April 26, 2011
Tapjoy, one of the top “pay-per-install” providers, has put a cap on how many times an application from one of its customers can be downloaded through its “offerwall” marketing program, according to news first reported by mocoNews.net. This news comes just days after Apple began cracking down on these so-called “pay-per-install” programs.
Speaking at the VentureBeat Mobile Summit, Tapjoy CEO Mihir Shah confirmed his company was voluntarily putting a cap on its “pay-per-install” programs. However, Shah did not specify what the cap was or how it would affect his business.
Tapjoy, like Flurry and W3i, let developers place application advertisements in other iPhone/iPod touch or iPad apps. When a user downloads the advertised app, it generates a new sale. At the same time, it gives the user virtual credits within the existing app as an added incentive.
Unfortunately, many have accused these types of companies of inflating app sales to the disadvantage of other developers. Because of this, Apple began rejecting apps that used this type of marketing program.
Ultimately, Tapjoy hopes its revised program will lead Apple to reinstate some of those apps recently rejected.
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