And They Said Murdoch Couldn’t Do It
May 25, 2011
Media mogul Rupert Murdoch’s The Daily iPad app is close to hitting a significant milestone. The news app has been downloaded close to a million times, according to Publisher Greg Clayman speaking at TechCrunch Disrupt.
Launched in February, The Daily began charging customers $1 per week (or $40 per year) for its services in March. At the time, many felt few would buy news on the iPad when free options are also available.
However, perhaps the skeptics were wrong.
Although The Daily hasn’t announced how many of those 1 million downloads were converted into sales, it is still significant. Besides, according to Clayman, his app now consistently ranks in the Top 12 of the top grossing iPad news apps.
Today, it ranks No. 2.
Earlier this month, it was reported The Daily had 800,000 downloads and a $10 million loss. However, the loss reflected $30 million in start-up costs.
The Daily is available in the App Store.