Amazon CEO Jeff Bezos' New Patent Is Crazy Overprotective
August 13, 2011
Amazon, a company with its fair share of ups and downs, has had a pretty good run lately. Indeed, we expect even greater things for the retail giant in the coming months and years if the e-book king can stick to its guns and not lose any focus...
On, say, something like this:
That's right, folks. Amazon CEO Jeff Bezos has patented the concept of airbags for your mobile device! Essentially, the idea here is to sleeve your phone (or tablet, we assume) in a protective case that uses accelerometers or laser rangefinders to detect a drop and imminent impact, at which point the case ejects tiny airbags to cushion the device's fall. But how can you be sure the thing'll fall right-side up? Tiny jets of compressed air will turn this baby around mid-drop!
There are, of course, so many absurdities in this particular solution that it's hard to know where to start the ridicule. The cost of such a thing? It's bulk and heft? The risk of having it painfully deploy in your pocket? The one-time-use nature of airbags in general? The list goes on.
Still, the way things are going, it's probably a good idea to just go ahead and patent every idea your engineering team comes up with.
That's right, folks. Amazon CEO Jeff Bezos has patented the concept of airbags for your mobile device! Essentially, the idea here is to sleeve your phone (or tablet, we assume) in a protective case that uses accelerometers or laser rangefinders to detect a drop and imminent impact, at which point the case ejects tiny airbags to cushion the device's fall. But how can you be sure the thing'll fall right-side up? Tiny jets of compressed air will turn this baby around mid-drop!
There are, of course, so many absurdities in this particular solution that it's hard to know where to start the ridicule. The cost of such a thing? It's bulk and heft? The risk of having it painfully deploy in your pocket? The one-time-use nature of airbags in general? The list goes on.
Still, the way things are going, it's probably a good idea to just go ahead and patent every idea your engineering team comes up with.
