February 27, 2012
That was quick. Just hours after Apple pulled Viddy, the free mobile video-sharing app, from the App Store, it has returned. First released last April, Viddy allows users to post short video clips, which can then be posted for others to see using different social networking sites. Concerned some of those videos had become too spicy, Apple pulled the app on Friday, according to Gigaom. Called a “simple way for anyone to capture, product, and share beautiful videos with the world,” by its creators, Viddy burst onto the scene as a cross between Hipstamatic and Instagram. In recent months, celebrity users such as Snoop Dogg, Linkin Park and Bill Cosby had promoted it. As late as Thursday, the free app was one of the top five in the App Store’s photo and video category. In addition, Viddy has a lot of funding behind it. Just recently, for example, $6 million was raised in capital from Battery Ventures, Greycroft Ventures and Qualcomm. When Viddy was pulled, I called the action unwarranted. While I found some suggestive material out there, nothing, in my opinion anyway, was close to being defined as porn. In fact, I’ve gotten the impression that most, if not all, of the app’s users have gone out of their way to make the site as family-friendly as possible. Thankfully, the app is back! Download Viddy for the iPhone/iPod touch.