New Grammy App Brings Three Days Worth Of Live Coverage To Your iDevice
February 8, 2012
The 54th Grammy Awards is set to be held this Sunday, Feb. 12, and ahead of the event touted as "Music’s Biggest Night" comes the release of Grammy Live. Grammy Live is the award ceremony's official companion iOS app, and with the variety of Grammy-related multimedia items it has in store it may as well be an electronic backstage pass to the awards show.
Grammy Live is a free universal app, and while the iPhone and iPad versions are considerably different in layout, they only differ slightly in content. The app, regardless of which iOS device it's installed on, has sections for relevant news, videos, and photos, all of which are updated daily before the actual event. Lists of the nominees for this year's awards and the winners and nominees of the past two years are also included. It's very much like the official Oscars app, which was released a year ago. I wonder why The Recording Academy took so long to realize the feasibility of coming up with their own app.
A couple of features I particularly like in the app require a certain level of user participation. One is an interactive poll that lets users guess the winners in every category, and the other is a multiple-choice trivia quiz with questions pertaining to Grammy history.
But the app is apparently not called Grammy Live for nothing. That's because beginning Friday, Feb. 10, users will gain access to a live video stream of highlights featuring many of the most popular figures in the music industry. This live coverage will run for three days, culminating in the awards show itself.
So, if you're a fan of either Kanye West, Katy Perry or even both, make sure you download and tune in to Grammy Live. It's available now in the App Store for free.
