Because no 3-D animation software was used, the "Western Sunrise" video would have to rely on the traditional and time-consuming method of layer manipulation to create motion. The Procreate app was chosen because of its key ability to export layered files using the traditional Photoshop format. Alexander was able to create all of the concept art, storyboards, background, 2-D effects animation, and background assets with the iPad 2. After the elements were created, they were exported to a laptop running After Effects where animators Kipp Jarden, Ryan Johnson, and James Sauter created the 3-D planes and motion.
"It was originally my girlfriend's idea to use the iPad. At first I dismissed the idea, but after seeing the price ranges for Photoshop I decided to reconsider. In the end, it turned out to be a much smarter approach."
Procreate was used after animation as well, Alexander added:
"[After being worked on in After Effects] The character design had a lot of hard edges and sharp corners that would easily be seen had I not been using the Procreate app for final character cleanup."
The resulting video is serene and fluid, full of vibrant color, and an impressionistic quality that inspires the imagination. You do not need to take our word for it, you can see the video here: For those interested in learning more about the process, the team made a video about the project itself: If the link above does not work please click here. Would you consider taking on a project like this on your iPad?