Rovio Reveals Official Title Of First Non-Angry Birds Release: Amazing Alex
May 11, 2012
Topping one billion downloads is by no means an easy feat, even when you factor in the fact that this is done across multiple platforms. But that's exactly what the extremely popular Angry Birds franchise has managed to do. This milestone was announced by Angry Birds creator Rovio Entertainment a couple of days ago through a short animated video, embedded below. The video shows one of the titular birds flinging itself towards "One Billion Angry Birds Downloaded." This achievement of Rovio's, however, seems to have been overshadowed by the implications of the latter part of the video, which hints at what's next for the flourishing company. Rovio yesterday confirmed that the closing of the video indeed pertains to its first non-Angry Birds release. The upcoming game is based on its recent IP acquisition, iOS physics puzzler Casey's Contraptions. But today, Rovio has stated that its next game won't be called Casey's Contraptions after all.
If you can't see the video embedded above, please click here.
Speaking in a morning television show on Finnish broadcasting network Yle, Rovio CEO Mikael Hed revealed that the Casey's Contraptions-inspired game will go by the alliterative name of Amazing Alex. The rebranding ties in well with Rovio's plans of, as Rovio’s VP of franchise development Ville Heijari puts it in conversation with Gamasutra, "reworking the title to enhance it." These plans are apparently already well underway as Casey's Contraptions has been pulled from the App Store.
Hed added that Amazing Alex, which features a young boy with a penchant for Rube Goldberg machines, is scheduled for release in two months. He also acknowledged the pressure of following up the success of Angry Birds with a more or less worthy title.
Are you looking forward to being in the company of Amazing Alex after months or even years of playing Angry Birds? And can Amazing Alex devise a contraption that can catapult him over the bar raised so high by his predecessor?
