Their Feud With Samsung Could Be Why Apple Is Charging A Lot For iPad mini
October 25, 2012
One of the things that continues to baffle many about the iPad mini is the price Apple is charging for it. Priced at $329 and up, the compact tablet will be the most expensive device in its category when it arrives on Friday, Nov. 2. Now we know the reason why, according to DigiTimes.
Apple is having a hard time transitioning away from Samsung as their display manufacturer. As such, there have been “supply chain difficulties.” As a result, the iPad mini is priced between 40 and 50 percent more than other 7-inch tablets.
Previously, it was reported that Samsung, not Apple, broke the display contract between the two companies.
Earlier, Apple's Senior Vice President of Worldwide Product Marketing Phil Schiller defended the iPad Mini's pricing, by stating:
The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those other devices. And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.In other news, DigiTimes reports that their sources are indicating that the iPad 2 will have “visibility as late as the first quarter of 2013,” “due to the device maintaining steady sales.” As a reminder, pre-orders for the iPad mini and iPad with Retina display begin tomorrow, Oct. 26. Both models will go on sale on Friday, Nov. 2 in the United States, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the United Kingdom. Source: DigiTimes
