March 28, 2013
"Betas" is a new television pilot being produced by Amazon. The half-hour comedy follows four computer geeks trying to make their way through the world of Silicon Valley. It is being described as a place where “the right algorithm can make you a king.” Produced by Michael London of "Sideways" fame, the comedy stars Ed Begley Jr., Jon Daly, Joe Dinicol, Margo Harshman, Charlie Saxton, and Karan Soni. "Betas" is the eighth comedy pilot that Amazon has green lit. Once complete, the pilot will be available through Amazon Instant Video where viewers can then provide feedback. This input will ultimately decide whether the pilot becomes a series. Assuming that it is, "Betas" will be exclusively available to Amazon Prime members through Prime Instant Video and LOVEFiLM in the U.K. Amazon is following in the path of Netflix to product original programming that isn't available through traditional media outlets. Instead, content is available via streaming. We'll let you know when the "Betas" pilot is available for viewing. See also: Apple Should Embrace Netflix's Latest Move And Make It Their Own, and Apps For Streaming On-Demand Video.