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Schmidt: Google Now For iOS Is Waiting For Apple's Approval

Schmidt: Google Now For iOS Is Waiting For Apple's Approval

March 21, 2013
Google Chairman Eric Schmidt said that the Google Now app will arrive on iOS devices once Apple approves it. He made his comments at the Google Big Tent Summit in India, according to TechCrunch. Google Now was first unveiled in June for Android devices. It acts as an intelligent personal assistant, which naturally means that it would compete with Siri were it to launch on the iPhone/iPod touch and iPad. Just last week, an Engadget tipster found what appeared to be an introductory video for Google Now for iOS. The video had apparently been posted to Google’s YouTube site prematurely and was quickly pulled. However, it still remains online here:

Schmidt’s comments suggest that Google Now for iOS is completely done and just waiting for Apple to turn on the switch. He stated:
Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don’t.
In the Steve Jobs era, I would have probably said with confidence that something like Google Now would have never made it to the App Store. However, after the company’s iOS 6 Maps fiasco last fall, I’m pretty sure that Google Now will be approved and arrive very soon. When it does, we’ll certainly let you know.

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