March 20, 2013
Nearly five months after the Jawbone UP relaunched in the U.S., the fitness- and sleep-tracking wristband is making its way to Europe. At the same time, an UP app is now available for Android users via Google Play. Originally launched in 2011, the Jawbone UP helps users track their exercise, eating habits, and the hours that they sleep each day. Unfortunately, the first version wasn’t exactly ready for prime time. As a result, Jawbone pulled it from market and offered existing customers a free replacement or full refund. The Jawbone UP 2.0 launched at a higher price than its predecessor. However, this time, the accessory actually works, as no significant issues have been reported. According to Travis Bogard, Jawbone vice president of product management and strategy:
We are excited to expand the UP community by introducing support for Android, 11 new languages for iOS, and product availability in more than 25 additional countries around the world. Everyone wants to improve upon themselves; we’ve found this to be a fundamental human desire, no matter where a person is starting from or what they want to achieve. Today marks a big step toward our commitment to help people establish a basis for behavior change by bringing UP to everyone who wants to live better lives.As a long-time Jawbone UP user, I’m happy to see it expand to Europe. For my Android friends, I say welcome to the club. The Jawbone UP band is available in three sizes (small, medium, and large), and eight colors (onyx, mint green, light grey, blue, navy blue, red, orange, and hunter green). It goes in sale in Europe today, March 20. Apple Stores in Asia and Australia will begin carrying the Jawbone UP next month, along with other retail locations in Europe, Asia, Australia, and The Middle East. The Jawbone UP is priced at US$129.99. The iPhone/iPod touch app is available in the App Store.