May 29, 2013
On average, Americans spend 58 minutes a day on their smartphones. However, iPhone owners are likely to spend more time on their handsets than those with Android-based devices, according to Experian. New data from Experian Marketing Services’ Simmons Connect mobile and digital panel shows that iPhone owners use their phones 75 minutes per day. This compares to the 49 minutes Android smartphone users spend using their devices. According to the report:
On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent. Emailing and playing games account for roughly 9% and 8% of daily smartphone time, respectively, while use of the phone’s camera and GPS each take up another 2% of our smartphone day.The two groups also use their smartphones in different ways. Android device users talk 28 percent of the time, compared with just 22 percent of iPhone owners. By contrast, iPhone users are texting 22 percent of the time, versus 16 percent for Android users. The most surprising discovery in this report is that only a small percentage use their devices to watch video. This accounts for less than 1 percent of the typical adult’s daily smartphone use. How do you use your smartphone? See also: Google Is The Download King Of The App Store.