by Lory Gil
May 21, 2013
Intel is in the process of shaking things up. One big change in the wings is the addition of a new devices unit. Today, AllThingsD is reporting that former Apple executive Mike Bell will be in charge of the new development department. Currently, Bell heads Intel’s mobile chip unit alongside Hermann Eul. When Bell switches to running the new devices unit, Eul will take over the mobile chip department. According to Intel’s new CEO, Brian Krzanich, the new unit will be researching emerging technologies and trending products. “The group will be tasked with turning cool technology and business model innovations into products that shape and lead markets,” Krzanich said in a statement. Reuters recently reported on Intel’s creation of the new devices unit. The reorganization comes only a few days after Krzanich took office. According to unnamed sources who spoke with Reuters, Intel’s new CEO said that the company will be more responsive to customers with an “intensified focus” on the mobile device market. Intel has had a difficult time breaking into the mobile device market. Recent rumors have pointed to a possible partnership with Apple. However, ARM-based processors currently lead the market. If the rumor is true that Intel will be contracted to produce some of Apple’s A7 chips, it could help increase the former’s presence in the market. "The new devices organization is responsible for rapidly turning brilliant technical and business model innovations into products that shape and lead markets," Krzanich said.