ITV Player Goes Ad-Free With Premium In-App Subscription For The UK

ITV, one of the United Kingdom's most popular channels, has updated its free ITV Player app to add a new "Premium" service, which allows users to catch up on content and to watch live streams of particular channels ad-free. As explained in a press release announcing the new feature, which launched recently with version 3.0 of ITV Player:

The new ITV Player app for Apple devices introduces a premium upgrade, which allows viewers to watch the last thirty days of ITV's catch up content across ITV, ITV2, ITV3, ITV4 and CITV without advertising, as well as live simulcast of ITV3 and ITV4 via wifi and 3G. The upgrade costs £3.99 per month. ITV's catch up content with ads and live simulcast of ITV's flagship channel and ITV2 remain part of the ITV Player app for free. When users update the application on their iPhone, iPad or iTouch, they will be given the option to subscribe to ITV Player Premium to receive access to the ad-free content and additional live channels.

ITV Player launched in the App Store almost two years ago, and joined a number of further TV apps published by the United Kingdom's BBC and Channel 4. Since, an app from Channel 5 has also appeared. Apple fans based in the United Kingdom can download ITV Player 3.0 in the App Store free of charge, and the application is optimized for the iPhone, iPad, and iPod touch. Brits may also be interested to hear that the BBC launched its own BBC Weather app recently, which uses data provided by the Met Office to present forecast information in an attractive, minimalistic interface. For more of today's app news, see: Square Wallet Updated To 3.0: Adds A Sleeker, Snappier System, Turn Springfield Into “Summerfield” In The Simpsons: Tapped Out, and Ba-Ba-Ba-Ba-Banana … Be The Minion Of The Year By Playing Despicable Me: Minion Rush.