Tim Cook's Duke University Fuqua Interview Now Available To View Online

by Joe White

June 2, 2013

Back in April, Tim Cook returned to his alma mater, Duke University's Fuqua School of Business, to take part in the institution's "Real Conversations with Real Leaders" sessions, which ran over the course of April 26-27, 2013. Now, the Fuqua School of Business has posted a number of video snippets of the Apple CEO's interview to its YouTube account. As you can imagine, the videos, in which Cook discusses subjects such as collaboration, intuition, and career planning, are a must-see for any Apple fan. Perhaps Cook's most interesting comment, and one which reveals a lot about Apple as a company, is his answer to a question concerning issues of collaboration. Business Insider provides the following transcript of the question, followed by Cook's answer:

What qualities do you look for in terms of what you think will produce effective collaboration?And what's your role as CEO in fostering that kind of collaboration? You look for people that are not political. People that are not bureaucrats. People that can privately celebrate the achievement, but not care if their name that is in the one in the lights. There are greater reasons to do things. You look for wicked smart people. You look for people who appreciate different points of view. People who care enough that they have an idea at 11 at night and they want to call and talk to you about it. Because they're so excited about it, they want to push the idea further. And that they believe that somebody can help them push the idea another step instead of them doing everything themselves. I've never met anyone in my life, maybe they exist, that could do something so incredible by themselves in companies with global footprints. In our world, in Apple's world, the reason Apple is special is we focus on hardware, software, and services. And the magic happens where those three come together. And so, it's unlikely that somebody that's focused on one of those in and of itself can come up with magic and so you want people collaborating in such a way so you can produce these things that can't be produced otherwise. And you want people to believe in that.

In total, there are seven videos, all of which are embedded below. Though appearances from Cook are rare, the CEO did take part in AllThingsD's D11 conference recently, where he discussed Jony Ive’s influence on iOS 7, the potential of an iWatch (versus Google’s wearable Glass product), Apple’s “one-a-year” iPhone strategy, the company’s plans concerning additional API availability for iOS developers, and more. One week tomorrow, Cook will also take to the stage in order to present Apple's anticipated WWDC 2013 keynote. Here are the aforementioned videos: http://www.youtube.com/watch?v=EZPYLZ7I6gs&feature=player_embedded

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http://www.youtube.com/watch?v=a6g8y3EDHkw&feature=player_embedded

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http://www.youtube.com/watch?v=c6X9-br--jM&feature=player_embedded

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http://www.youtube.com/watch?v=xlL1IanpyFk&feature=player_embedded

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http://www.youtube.com/watch?v=3ygNKNaMv4c&feature=player_embedded

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http://www.youtube.com/watch?v=daWURZmYya4&feature=player_embedded

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http://www.youtube.com/watch?v=0ymQPf3QAF4&feature=player_embedded