Google Catalogs For iOS And Android To Close Up Shop On Aug. 15, 2 Years After Launch

Google appears to be on a roll with its app discontinuation announcements of late. Already, the company has announced that it will be shutting down its Google Latitude, Google+ Local, and Google Shopper apps. But as noted by Android Police, Google has just added a new app to its kill list: Google Catalogs. Released for iPad and Android-powered tablets in August 2011, Google Catalogs is an app that delivers virtual catalogs to users from various merchants. But in two weeks, it's set to be no more, as announced by Google through a pop-up dialog in the app itself:

Starting on Aug 15, we will no longer be supporting the Google Catalogs app. To continue enjoying all your favorite catalogs, please visit us at google.com/catalogs from your desktop browser. We apologize for the inconvenience and thank you for being a loyal Google Catalogs shopper.

As you can see in the screenshot above, the dialog is accompanied by two options: one is to simply continue using the app and the other is to go to the Google Shopping site. Indeed, Google recommends Google Shopping for searching for products on online shopping websites. Evidently, the Google Catalogs app is going to be shut down for the same reason Google is shutting down the Google Shopper app on Aug. 30. And that's the company's refocusing on Google Shopping and Google Search to "create a better, more consistent shopping experience across all devices." As mentioned, Google Catalogs is going to be maintained on the Web, but support for the Google Catalogs app is set to be terminated on Aug. 15. Until then, the app is available to download in the App Store for free. [gallery link="file" order="DESC"]

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