Help Save Cowbell Hero By Backing This App's Kickstarter Campaign
by Katy Zane
September 8, 2013
When Digital Hero Games wrote me a letter asking for a review to help boost their sales, I know that they wanted it to be featured in the Quirky App Of The Day column. However, that’s not what I’m doing. Sometimes, we writers start having these weird things called feelings, and they compel us to do things we wouldn’t naturally do. You know, like write a news piece to help save an app in trouble.
Cowbell Hero would have stolen my heart in an instant if I would have known about it when it first came out. I’m still trying to figure out how I missed it. Everyone I’ve talked to is interested in the app as soon as the word cowbell is uttered. This is definitely a quirky, funky app.
The premise of the game is like Guitar Hero, but with the arguably cooler cowbell instrument. Aside from just playing through the songs, there’s an entire storyline that you experience as you journey to be a cowbell hero. The artwork is amazing and the story is presented in a comic book format. The music is seamless without needing time to load, and the movement from song to song is naturally built into the story. Yes, it even has the song "(Don't Fear) The Reaper" from the "Saturday Night Live" skit.
If this app is so great, why is it in trouble? Well, it has to do with music licensing. Yeah, you know, that multi-billion dollar industry that wants to get paid. Licensed music refers to songs that are already covered by a record label. To include them in the app requires fees to be paid in advance.
The music contract signed by the developers was for three years. The app took two years to develop. That left one year to make enough money to renew the licenses. When each song can cost a couple of thousand dollars to renew, one year isn’t very long.
