Report: Samsung Leads Apple In Smartphone Sales In The US During The Third Quarter
October 17, 2013
Official numbers have yet to be released, but already a new report is claiming that Samsung beat Apple in terms of phone sales during the third quarter. Consumer Intelligence Research Partners (CIRP) says the Samsung Galaxy S IV maker narrowly beat Apple by 4 percent, according to Fortune.
According to CIRP’s survey, Samsung accounted for 38 percent of mobile phones sales in the United States through Sept. 30. This compared to 34 percent for Apple. CIRP notes that Samsung took the quarter, even when you subtract out the sales of their feature phones.
CIRP co-founder Josh Lowitz notes:
CIRP’s findings are based on a survey of 500 customers who activated a mobile phone in the U.S. between June and September 2013. The three previous surveys had Apple leading.
Personally, this looks to be the high water mark for Samsung, and one that should recede during the all important holiday quarter. Fortune seems to agree.
They note that the October 2012 launch of the iPhone 5 propelled Apple into the top spot, which they held for three straight quarters. "The launch of the new iPhones is expected to have the same effect this quarter.”
Earlier today, Verizon Wireless announced that it had activated 3.9 million iPhones during the third quarter, or an increase of 26 percent from 2012. Quarterly earnings for AT&T will be announced on Wednesday, Oct. 23. Apple will announce fourth-quarter earnings on Monday, Oct. 28 beginning at 2 p.m. PDT.
See also: Obama Allows Ban On Some Samsung Devices To Go Forward, Phil Schiller Calls Out Samsung’s Benchmarking ‘Shenanigans’ On Twitter, and Op-Ed: Apple Shouldn't Lose Sleep Over The New Samsung Galaxy Gear Smart Watch.
Samsung appears to have taken a bit of share from Apple in the quarter. We attribute that to customers postponing purchase of Apple products until the anticipated iPhone 5S and 5C launch late in the quarter.
CIRP’s findings are based on a survey of 500 customers who activated a mobile phone in the U.S. between June and September 2013. The three previous surveys had Apple leading.
Personally, this looks to be the high water mark for Samsung, and one that should recede during the all important holiday quarter. Fortune seems to agree.
They note that the October 2012 launch of the iPhone 5 propelled Apple into the top spot, which they held for three straight quarters. "The launch of the new iPhones is expected to have the same effect this quarter.”
Earlier today, Verizon Wireless announced that it had activated 3.9 million iPhones during the third quarter, or an increase of 26 percent from 2012. Quarterly earnings for AT&T will be announced on Wednesday, Oct. 23. Apple will announce fourth-quarter earnings on Monday, Oct. 28 beginning at 2 p.m. PDT.
See also: Obama Allows Ban On Some Samsung Devices To Go Forward, Phil Schiller Calls Out Samsung’s Benchmarking ‘Shenanigans’ On Twitter, and Op-Ed: Apple Shouldn't Lose Sleep Over The New Samsung Galaxy Gear Smart Watch.
