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November 22, 2013
The Twitter-like social networking site has just launched an interesting new feature called Broadcast. In line with this, it has also updated and redesigned its official iOS app to support the new feature. Essentially,'s Broadcast feature allows users to publish and subscribe to special push notification feeds called Broadcast Channels. It's part of's effort to separate the signal from the noise, so to speak, when sending and receiving important messages on the social network. Here are just a few suggestions on how to leverage Broadcast, according to
  • Bands letting fans know about tickets on sale, album releases, surprise shows, etc.
  • Public safety messages, severe weather, etc.
  • Podcasters letting their audience know when they are recording live, and when new episodes are available
  • Internet publishers who publish on a low-volume, sporadic schedule. For instance internet comics, part-time bloggers, analysts, etc.
  • App developers letting folks know when new versions are released (which may be missed due to new auto-update features)
  • Anyone running a crowdfunding or grassroots campaign who needs a realtime way to mobilize their supporters
  • Companies running mission critical services that want to let folks know about scheduled or unscheduled downtime
  • Coordinating a large group of people for parties, meetups, festivals, conferences. Imagine if you had a last minute change of schedule or venue; you’d want to make sure people on their way don’t miss the message.
As mentioned, the official iOS app of has been updated with Broadcast integration. The app, which is now simply called instead of Passport, lets you create new Broadcast Channels as well as subscribe to existing ones. Optimized for iPhone and iPod touch running iOS 7.0 or later, is available in the App Store for free. [gallery link="file" order="DESC"]

Mentioned apps

Mixed Media Labs, Inc.

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