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Apple's Black Friday Plans For Retail Stores Come Into Focus

Apple's Black Friday Plans For Retail Stores Come Into Focus

November 27, 2013
Most Apple retail stores in the United States will open at 6 a.m. local time on Black Friday, Nov. 29. As ifo Apple Store first noted, some exemptions do exist. They state:
Only a single Apple store will be open on Thanksgiving Day this year, while the remainder of the chain will focus on Black Friday with 6 a.m. opening times at most U.S. stores, all to accommodate shoppers on the first official day of the holiday season. According to schedules just posted for each store, many locations will stay open as late as 10 p.m., while others are closing at 9 p.m. Only the Royal Hawaiian (Hi.) store will be open on Thanksgiving this year, despite pressure from district managers to open more store for some portion of the holiday. The Honolulu store will be open from 10 a.m. to 10 p.m. on Thursday to accommodate restless tourists, and from 8 a.m. to 10 p.m. on Black Friday. Store schedules are important this year, since there is one less week between Thanksgiving and Christmas Day this year to grab customer revenue. Like most retailers of high-value products, nearly one-third of Apple’s retail store revenues are generated during the holiday quarter. The special store hours for the period surrounding Christmas and New Year’s should be posted in early December.
Initially, it looked like some Apple stores would open on the evening of Thanksgiving. CEO Tim Cook decided against it, explaining that employees should spend the holiday with their families. Online, Apple will offer Black Friday deals beginning at 12:01 a.m. local time. See also: Some Last Minute Black Friday Deals Have Been AnnouncedIt's Getting Easier To Buy An iPad mini With Retina Display, and AppAdvice Daily: Black Friday Apps.

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