November 5, 2013
T-Mobile has announced it sold a record 5.6 million smartphones during the quarter. Sales of Apple's iPhones represented about 15 percent of T-Mobile-brand smartphone sales. The No. 4 carrier in the United States sold 3.6 million smartphones under its own brand, which brings the iPhone number to 540,000 units for the quarter. From July through September, T-Mobile reported total revenue of $6.68 billion, up from $6.15 billion year over year. In total, the company added 1 million customers. This included 648,000 total net subscribers for the quarter. This comes in under Verizon’s 927,000 third quarter net subscriber growth, but beats AT&T's 363,000 net additions, and Sprint’s 360,000 net loss. Unlike other carriers, T-Mobile has largely done away with traditional wireless contracts. Instead, the company allows customers to upgrade their phone when they want, and not when they're told. This "Un-carrier approach" was lauded by CEO John Legere as one of the reasons for his company's recent success. “T-Mobile’s Un-carrier approach is resonating with consumers because we are fixing the things that drive customers crazy," he said. The company's entire third quarter earnings report is available here. Late last month, Apple announced total iPhone sales of 33.8 million units, a record for the quarter. See also: Sprint Swings To A Net Profit, But Bleeds Customers, Verizon Wireless Reports Strong iPhone Sales During The Third Quarter, and The iPhone 5s Continues To Dominate The iPhone 5c, But Its Lead Is Shrinking.