Apple And Samsung Smartphones Continue To Dominate In The US
January 16, 2014
A new survey from the NPD Group shows the U.S. smartphone market continues to be dominated by Apple’s iPhone and Samsung Android phones.
The Connected Intelligence “Connected Home Report,” shows that during the fourth quarter of 2013, iPhone ownership increased to 42 percent, versus 35 percent during the same quarter of 2012. Samsung Android phones saw ownership increase to 26 percent from 22 percent over the same period.
Devices from Motorola, LG, HTC, and BlackBerry followed, with each seeing losses year over year.
In total, smartphone penetration in the U.S. increased to 60 percent during the past year. During the fourth quarter of 2012, this number stood at 52 percent.
The survey also found that consumers’ data usage increased considerably in the past year. It rose to 6.6GB per month, versus 5.5GB in 2012.
The key driver for the increase has been the adoption of streaming music services. Forty-one percent of smartphone owners now use an app to stream music. The biggest winners here are Pandora Radio, followed by iHeartRadio, Spotify, TuneIn Radio, and Slacker Radio.
For more information, see: Looks Like Samsung Will Be Copying Apple Again When They Release The Galaxy S5, Samsung Set To Take On Apple's iPhone 5s With Iris Scanning-Enabled Galaxy S5, and CES: As Apple 'iPad Pro' Rumors Grow, Samsung Announces Two Large Tablets.
