January 28, 2014
Apple has just added another channel to Apple TV in the form of Red Bull TV. As noted by Variety (via MacRumors), Red Bull TV is the first branded-content channel in the lineup of Apple's set-top box, produced as it is by the eponymous energy drink company that, as its slogan claims, "gives you wings":
Red Bull TV live programming, films, shows and clips are now available to Apple TV users worldwide for free. Launched in 2010, Red Bull TV features “inspirational entertainment programming” designed to promote the beverage and its high-action brand image. Content includes live global events and sports, music and lifestyle entertainment.The new Red Bull TV channel on Apple TV features offerings similar to those of the Red Bull TV app for iOS, which has been available in the App Store since April 2010. Red Bull TV for iOS, which is compatible with iPhone, iPod touch, and iPad running iOS 5.1 or later, also provides "inspirational programming from the world of Red Bull." The addition of Red Bull TV to Apple TV's channel lineup follows that of Watch ABC, Bloomberg, Crackle, and KORTV in December and Yahoo Screen and PBS in November.
Red Bull TV